Maximizing hotel occupancy is one of the biggest challenges for hospitality marketers today. With mounting competition and the need to adapt to changing guest expectations, the pressure to stand out has never been greater.

Enter BirdseyePost! This innovative direct mail platform turns traditional mail campaigns into cutting-edge marketing tools that can drive guest acquisition, retention, and ultimately, nights booked. By combining data-driven insights, automation, and creative personalization, BirdseyePost empowers hotels to captivate audiences and fill rooms efficiently.

Wondering where to start? Here are five BirdseyePost-approved direct mail strategies that will help you unlock full houses at your hotel.

Strategy 1: Leverage Targeted Mailing Lists

Not all guests are the same, so why treat them that way? Targeted mailing lists ensure that your hotel’s message reaches the right audience. By segmenting potential guests based on demographics, behavior, spending patterns, or even travel preferences, you can send campaigns that truly resonate.

For example, if you operate a boutique hotel in a coastal town, your ideal audience may include young couples seeking romantic getaways or families planning summer vacations.

How does BirdseyePost help?

With Audience Builder, you can design highly-targeted campaigns using demographic, geographic, and behavioral data. The platform makes it easy to pinpoint and connect with travelers who are likely to book a stay with you.

Pro Tip: Retarget previous guests by leveraging their past booking data to highlight repeat-guest discounts or loyalty rewards.

Strategy 2: Create Personalized Messaging

When it comes to converting potential guests, generic postcards won’t cut it. Personalization offers a huge opportunity to engage recipients by speaking directly to their needs and desires. Customized offers, first names, and even tailored messages based on previous stays go a long way in making a memorable impact.

BirdseyePost uses Advanced Personalization to craft one-to-one mailers that stand out. Merge recipient names, custom offers, and unique QR code links into each postcard to make every piece feel personal. Guests will feel like you understand them, enhancing their trust and increasing booking rates.

Imagine sending a card saying, "Hi Sarah, rebook your favorite ocean-view room and enjoy 20% off this season!" instead of simply advertising discounts at your hotel.

Strategy 3: Offer Location-Based Deals

Take full advantage of your hotel’s surroundings by incorporating nearby attractions and events into your campaigns. This strategy works especially well for hotels in popular tourist destinations or business hubs.

For example, a postcard highlighting your proximity to a local food festival can catch the eye of potential guests planning to attend. Or, highlight how your convenient location makes it easier for business travelers to attend nearby conferences.

SmartMaps™ by BirdseyePost is the ultimate tool to bring location-based offers to life. These branded, dynamic maps display your hotel’s location relative to the recipient’s address, making it easy for guests to imagine themselves checking in.

Strategy 4: Track Engagement in Real Time

When sending direct mail campaigns, understanding how recipients interact with your materials is crucial. Capturing these metrics not only informs you of your campaign’s effectiveness but also gives you the data to optimize future communication.

With BirdseyePost’s SnapCapture™, you can bring offline interactions online. Each piece of mail comes with a unique, personalized QR code. When recipients scan these codes, they are instantly added to your CRM or email platform. You also receive real-time engagement alerts, so you know exactly who interacted with your offer and when.

Pro Tip: Pair SnapCapture™ with email or SMS follow-ups to nurture warm leads as soon as they engage.

Strategy 5: Automate Campaigns with SmartMailers™

Time-sensitive offers such as seasonal promotions, abandoned bookings, or birthdays play a critical role in hotel marketing. Manually sending mailers for each of these occasions, however, isn’t scalable.

BirdseyePost’s SmartMailers™ enable automated, event-triggered campaigns that work seamlessly with tools like Shopify and Klaviyo. These postcards can be sent after specific events, such as an inquiry for a wedding venue or a promotional email click.

By automating your direct mail campaigns, you’ll deliver the right message at the perfect time, delighting guests and driving conversions without lifting a finger.

Frequently Asked Questions

Q: What makes BirdseyePost different from traditional direct mail services?

A: BirdseyePost combines dynamic features like one-to-one personalization, SmartMaps™, and SnapCapture™ technology to create direct mail campaigns that are data-driven and measurable, unlike traditional mailers.

Q: Do I need existing customer data to use BirdseyePost?

A: Not at all! With BirdseyePost’s Audience Builder, you can create a highly-targeted list of new prospects by leveraging behavioral and demographic data.

Q: Is direct mail really worth the investment?

A: Definitely. Direct mail boasts significantly higher response rates than digital channels like email. Plus, BirdseyePost enables precise tracking, so you can measure ROI and optimize campaigns just like you would with online ads.

The Road to Full Occupancy Starts Here

Direct mail is far from outdated. When paired with modern technologies like BirdseyePost’s personalization, real-time tracking, and automation capabilities, it becomes one of the most powerful tools in your hospitality marketing arsenal.

These five strategies help you create meaningful, data-driven campaigns that not only capture attention but also drive tangible results. Whether you’re targeting travelers, incentivizing repeat guests, or promoting unique experiences, BirdseyePost is here to bring your campaigns to life.

Try BirdseyePost today and get your first 1,000 postcards for free. Your next fully booked season could just be a click away.