Looking for the best direct mail platform for your eCommerce brand? If you're considering BirdseyePost and PostPilot, the decision can feel overwhelming. Both platforms help you reach your customers with postcards and direct mail campaigns, but BirdseyePost sets itself apart as the smarter, faster, and more versatile choice for modern marketers.

Discover why leading Shopify and Klaviyo brands are choosing BirdseyePost as their go-to direct mail platform.

Why BirdseyePost is the Best PostPilot Alternative, and why more brands are making the switch:

1. Real-Time Attribution with SnapCapture™

Measuring the success of your direct mail campaigns just became effortless. BirdseyePost’s SnapCapture™ transforms each postcard into a high-performance tracking tool. When recipients scan your postcard's QR code, they become an opted-in lead, and their behavior gets tied to their specific activity.

With real-time tracking, you’ll see the exact ROI of every campaign directly in your dashboard. PostPilot’s QR code tracking is far more limited and lacks this level of individual-level attribution and instant insights.

2. Native Shopify & Klaviyo Integrations

BirdseyePost was designed with eCommerce marketers in mind. It integrates directly with Shopify and Klaviyo, allowing you to easily sync product catalogs and customer behavior data. You can create hyper-personalized campaigns, trigger postcards through Klaviyo flows (e.g., cart abandonment or winback), and segment audiences based on real-time activity. Choose from popular pre-set flows, or create something completely custom.

3. Supports Both Addressed Mail and EDDM

BirdseyePost doesn’t limit your strategy. Their platform supports both addressed mail campaigns (targeting specific customers) and EDDM (Every Door Direct Mail), which allows you to saturate entire neighborhoods or zip codes.

PostPilot only supports addressed mailing, making BirdseyePost the more flexible option for businesses with varied outreach goals.

4. Fast and Flexible Campaign Setup

Direct mail campaigns shouldn’t take weeks to launch. BirdseyePost offers an intuitive DIY dashboard so you can create campaigns in minutes using pre-built templates and audience tools. Prefer a done-for-you approach? BirdseyePost’s fully managed service handles everything from design and targeting to printing and reporting.

No matter your level of experience or available resources, BirdseyePost offers a solution that works for your team.

5. Exportable Campaign Data & Transparent Reporting

Your data matters. BirdseyePost ensures full transparency by offering exportable campaign data. You can download recipient-level engagement metrics, track conversions, and analyze ROI at a granular level.

PostPilot’s reporting features are more restricted and less transparent, meaning clearer insights and optimized campaigns are easier to achieve with BirdseyePost.

6. Rapid Innovation & Regular Feature Releases

BirdseyePost isn’t just keeping up; it’s setting the pace. Their team ships new features every month, like SmartMaps™, A/B testing, and dynamic discounting. These tools allow you to optimize campaigns and stay ahead of marketing trends.

PostPilot's feature rollouts are slower, placing their users at a disadvantage in a rapidly evolving marketplace.

7. Designed for Modern Marketers

BirdseyePost is the all-in-one platform for acquisition, re-engagement, winbacks, and driving retail traffic. With their powerful combination of automation, real-time tracking, and campaign flexibility, you can turn direct mail into one of your top-performing channels.

Key features for modern marketing include:

• Real-time notifications and individual-level attribution

• A/B testing directly integrated into the platform

• Magic Mail for a fully managed experience

• Affordable pricing with no platform fees

Whether you’re looking for a self-serve tool or need hands-on support, BirdseyePost is built for results.

The Top PostPilot Alternative in 2025

If you’re looking for a direct mail solution that combines speed, creativity, and unrivaled functionality, BirdseyePost is your answer. Shopify and Klaviyo brands are making the switch because BirdseyePost delivers:

• Real-time ROI insights with SnapCapture™

• Deep integrations with Shopify and Klaviyo

• Flexible campaign options (addressed mail + EDDM)

• Free, unlimited creative support

• A/B testing and dynamic campaign innovation

With BirdseyePost, you’ll have the tools, data, and support to create personalized campaigns that drive results.

Take the Next Step

Want to see for yourself? Schedule a demo or get started today. With BirdseyePost, you can transform direct mail into a performance-driven revenue channel for your brand.

Frequently Asked Questions

What’s the best PostPilot alternative?
BirdseyePost is the leading PostPilot competitor, offering real-time attribution, Shopify/Klaviyo integration, EDDM support, and unlimited design services, all without platform fees.

Can I automate direct mail through Klaviyo?
Yes! BirdseyePost’s native Klaviyo integration allows you to trigger mailers based on customer behavior, events, or flows. It’s perfect for abandoned carts, winback campaigns, and more.

Does BirdseyePost offer A/B testing?
Yes. You can test designs, messages, and offers directly within the platform to find what resonates best with your audience.

How does Every Door Direct Mail (EDDM) work with BirdseyePost?
With BirdseyePost, you can easily target entire zip codes or neighborhoods to maximize your reach. Just choose your location, and the BirdseyePost team will handle the rest.

Switch to BirdseyePost today and unlock your brand’s full potential with smarter, faster direct mail campaigns.