Get free strategy, design and management services when you spend $5,000+ per month on mail (printing and postage).
Introducing Magic Mail, the world’s first Direct Mail as a Service (DMaaS) plan, by BirdseyePost.
Set your budget, and Penny—our AI engine— automatically analyzes your business to identify winning direct mail opportunities.
From design to delivery, campaigns are fully managed for you, reviewed by real humans, and approved by you. Completely free when you spend $5,000 or more on mail.
Start today
Just set a budget.
We'll handle the rest for free.
Done-for-you service and benefits when you spend $5,000+ per month on mail*
Opt-in
Zero-lift direct mail marketing.
AI-powered, human-perfected.
Opt-in to Magic Mail
Opt-in to Magic Mail on this page and set your budget. We'll handle everything else.
Receive your plan
You'll receive a custom campaign strategy optimized for your business goals.
Approve and send
Simply approve your plan, sit back, and watch sales grow. Then, track everything in real-time.
At the heart of Magic Mail is Penny, BirdseyePosts AI model for direct mail.
Trained on thousands of high-performing campaigns, Penny analyzes your business to identify exactly where direct mail will make the biggest impact for your brand. This includes understanding your customer data, sales history, competitors, and industry signals.
Whether it's boosting retention, reactivating lapsed buyers, or driving first-time conversions, Penny finds the smartest opportunities so your campaigns are always laser-focused.
Penny then generates complete, optimized campaign strategies tailored to your brand, objectives, and budget. It removes the guesswork from direct mail planning.
No more wondering what to send, when, or to whom. Penny allocates your budget across campaigns for maximum ROI.
Every campaign plan created by Penny is reviewed by direct mail experts and approved by you before launch. That means every recommendation is aligned with your goals, customized for your industry, and built to perform.
With the power of AI + expert human strategy, you get smarter, faster, and more effective campaigns — without lifting a finger.
Mail with benefits,
included for free
Fully-managed, expertly crafted direct mail — targeted, designed and delivered. Free when you spend $5,000+/month on direct mail, for a minimum of 3 months. Just pay per mailer.
Just approve the campaign plan and final proofs
AI-optimized insights to uncover winning opportunities
Campaigns built for impact, balanced for your budget
Smart, strategic designs built to make your brand stand out.
Get advanced reporting and a direct line to human support
We take care of everything
Postcard Design
Get started
Just set a budget. We'll handle the rest
Get more from the mail you send
Fully-managed mail, free
End-to-end services, included for free when you spend $5,000+/month on direct mail*
*Minimum 3-month commitment
Monthly Campaign Spend
Direct mail (printing & postage)
Add-ons and Services
Deep audience targeting & research
FREE
AI-optimized campaign strategy based on your goals
FREE
End-to-end campaign execution
FREE
Best-in-class mailer designs, aligned with your brand
FREE
Real-time reporting and custom metrics deep dive
FREE
Dedicated human support (phone and Slack)
FREE
"Postcards in-market in less than a week"
"A fresh, data-driven approach to direct mail"
FAQs
Recent work
The latest and greatest in direct mail